Available online and in stores now. Head on to the campaign homepage Here

Pharrell Williams and G-Star Raw collaborate with Sea Shepherd to create this new collection that's made out of recycled ocean plastic wastes.  A quick scroll through the campaign page reveals that the average recycled plastics take up about 30-40% of each piece.

Have picked some of my personal favourites, if you're looking for some inspiration

from top left to bottom right: 1 / 2 / 3 / 4 / 5 / 6

I'm not normally a fan of G-STAR or Pharrell Williams' style but I did find this collection very wearable for me.

It's said that the whole collection used approx. 10 tonnes of plastic wastes in the ocean, which is actually not even a percentage of a percentage of the total plastic waste accumulated in the oceans.
And that's why it's important to remember while shopping to your heart's content that you're not saving the ocean by buying a pair of jeans.

What this campaign, together with all other similar projects, wants to get out there is that we need to rethink about our living style and be more aware of how our actions can affect the environment and marine animals. Get a reusable water bottle instead of buying a new bottle every time you're thirsty. Carefully sort and recycle your plastic containers and bags. Learn about how to reduce the use of micro-plastics in your life et cetera et cetera. Cut down the input at the source is the only solution.

My supervisor made an interactive website to raise public awareness of marine plastic wastes. HERE Go give it a go if you're interested (keep in mind that it was made for elementary students so it can be quite basic for some)